Born in Stuttgart, Germany, he was shaped by his father’s legacy as a photographer and designer, sparking a lifelong passion for cinematic art and design.

With over 16 years in advertising, Jiri has worked with global networks like WPP, Publicis, IPG, McCann, crafting award-winning campaigns for clients such as Porsche, Coca-Cola, SKODA, Vodafone and SK-II. His artistry, blending film, fine craft, and creative leadership, has earned many reputation from Cannes Lions, Effie, Clio Awards, ADC as well as being several times named in Lürzer's Archive.

Now based in Prague, he leads projects at PLANETARY, works as freelance film director while also lecturing at the Film Academy, continually pushing boundaries in search of bold, jaw-dropping visual storytelling.